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View Full Version : How do YOU Market Your Kickstarter projects?



tabletoptailgate
06-11-2014, 05:29 AM
I have an active kickstarter and have raised $844 with 22 days to go. I am curious to hear how others have marketed their projects. I am currently using twitter, Facebook, word of mouth, and blog exposure. Here is a link to my project if you are curious

https://www.kickstarter.com/projects/92517300/tabletop-tailgate-beer-pong-card-game


I look forward to hearing back from all of you!

Geoff

Greg
06-11-2014, 08:40 PM
I used an app called Green Inbox with Linked In and Facebook and it was quite a boost. See project: https://www.kickstarter.com/projects/940820785/the-sword-of-agrippa-get-an-advance-copy-once-edit

thecreatables
06-12-2014, 05:05 AM
Alway keep talking to websites, people, forums and make sure you know where your target market is located!

tabletoptailgate
06-12-2014, 05:23 AM
I used an app called Green Inbox with Linked In and Facebook and it was quite a boost. See project: https://www.kickstarter.com/projects/940820785/the-sword-of-agrippa-get-an-advance-copy-once-edit


Thank you for the suggestion! Your kickstarter looks awesome btw!


Geoff

AeroVelo
06-13-2014, 10:05 AM
Friends and family, Facebook, blog posts, twitter. If you have an engaging project that would be of interest to many different people, try to get the word out to as many people as you can!

Greg
06-13-2014, 01:08 PM
Thanks! Got some great advice and support along the way... G

Greg
06-13-2014, 01:08 PM
I heard from a consultant to early emerging writers to build a fan base and keep it inspired.... as well. G

bigphish
06-17-2014, 10:07 AM
Great advice. Will check out Green Inbox as well.

Spiderwebb
06-17-2014, 11:34 AM
I've had some real trouble getting the word out about my stuff. Promoting isn't really my strong suit unfortunatley :( Been trying to pick up some good ideas on these forums though and its helped. Look forward to trying Green Inbox :cool:

bizou
06-17-2014, 12:00 PM
can you share some more info about the green inbox? any tips and tricks?

Jaroslav Chorny
06-17-2014, 04:36 PM
Hi all,
I am currently running my campaign on Kickstarter:
https://www.kickstarter.com/projects/277952231/scoob-the-stand-for-your-tablet
It is the stand for tablets or smartphones.
https://drive.google.com/file/d/0B4ODt5MiHOJiWG5HQk5IdVh3bTA/edit?usp=sharing

I have used Green Inbox. It really works if you have enough connections on Facebook or LinkedIn. They have a minimum payment, so if you have small crowd then it doesn't worth. More is better. But they are very honest people. Talk to them they can check your project and give you some advise.
https://www.kickstarter.com/projects/277952231/scoob-the-stand-for-your-tablet
Cheers

CanonShooter520
06-18-2014, 12:50 AM
We just launch our Kickstarter today. We ran a Thunderclap campaign just a week before our launch to gather social media support. I think it definitely help spreading the word out through your supporters/fans.

Check out our campaign here:
https://www.kickstarter.com/projects/ca7ch/ca7ch-lightbox

thecreatables
06-18-2014, 03:29 AM
We got off to a very good start and achieved our funding within 4 days of launching, although backers are starting to slow down now. We knew our target market and where they were located, and contacted them for an initial boost. Contacting Facebook groups also helped a lot.

You can check out our project here: https://www.kickstarter.com/projects/creatableslabs/project-nesm-never-ending-slinky-machine

What did everyone else do to boost backers?

Calvin
06-18-2014, 11:42 AM
Great advice in this thread so far. My friend and I are currently trying to find any blogger or writer in our target market and sending them personalized emails asking if they'd be interested in writing about our kickstarter. It hasn't been crazy successful yet but we've only but waiting a day or two.

mjbarnes88
06-18-2014, 02:08 PM
Nice! Just tried out green inbox

TheEmberLeader
06-18-2014, 09:12 PM
I've only just started, but I had all my friends and family post about it on their social media pages, i've posted to several Google+ communities that are focused on crowdfunding and kickstarter, plus my specific target of interest. And I've joined several forums like this one to help.

bwilla
06-19-2014, 02:23 AM
This was a great read i did however know most of this already, i checked out to websites through this thread tho that i have not heard of thunderclap and green inbox, green inbox is different and it looks pretty useful but im not sure if i would like to spend more money then i have already to market and thunderclap i havent really dived to far into yet just really opened it up but it looks fairly decent and i look forward to checking it out, i do however have the hardest time researching and getting initial startup money for a company that is 100% true, people in my area are more into themselves rather then helping so facebook doesnt really help me out as much twitter is a lot more difficult because i am not on twitter, i use instagram hashtags to try to make my idea beautiful and elegant and post awesome pictures of my idea, and i am trying to use linkdin I am also using fundly rather then indigogo or kickstarter right now because i am trying to raise revenue for a prototype if you want check my page out https://fundly.com/mobile-controller-prototype

IDSAM
06-19-2014, 04:15 AM
I used an app called Green Inbox with Linked In and Facebook and it was quite a boost. See project: https://www.kickstarter.com/projects/940820785/the-sword-of-agrippa-get-an-advance-copy-once-edit

Great idea. Glad you mentioned it.

Sam

Greg
06-19-2014, 05:09 PM
Let me know how it went. Worked well for me. G

KookyKiwiw
06-20-2014, 01:38 AM
Finding it very difficult as Twitter was the only platform I could use. Not very effective so far :(

WICK
06-20-2014, 04:46 PM
Since my product is targeted towards younger, college-aged women, I reached out to sororities across the country to help get the word out about WICK: The No Stress Black Dress. Took a lot of time and online searching to get contact names, but we have been able to reach hundreds and hundreds of potential customers! Here's our project: https://www.kickstarter.com/projects/1374325444/wick-the-no-stress-black-dress

youthopia9ja
01-19-2015, 12:54 PM
I am also in the same boat. my link is

https://www.kickstarter.com/projects/830319624/the-african-legendary-series

i'll also do my best to spread the word about your project too

gypsysnail
01-21-2015, 01:15 PM
Thanks for the green inbox heads up :) I have just tried it, hope it works. Some ideas for marketing your KS project is set up an event on fb for your KS so people can be invited to it and they can see it then. You ll need to explain what KS is as some people dont know or understand what KS is let alone how to use it but this is where they learn about KS and you gain new backers. If you have backed some projects on KS, its worthwhile messaging the project creators to let them know you have a project live on KS, often they will be more than happy to support u, back you or do a shout out for you which in turn then gets you more backers :)

Newjason
01-21-2015, 06:30 PM
I emailed a lot of blogs but was mostly ignored at first.
But once I09 and Boing Boing posted about my book, I was funded in a day.
You just never know which one might find your project interesting.

gypsysnail
01-22-2015, 03:39 AM
Newjason thank you so much for that info, that was very helpful :) :) I might look those two up and see if they are interested :)

BuyingBouquetsABFAFilm
01-22-2015, 11:37 AM
Hey guys! How would you market this BFA thesis film? We have to get $5000 in less than 17 days!! Help us! haha https://www.kickstarter.com/projects/1995758448/buying-bouquets-an-evan-yee-film?ref=nav_search

DanLebow
01-22-2015, 05:48 PM
I compiled a list of relevant music sources-- like youtube channels, blogs, websites -- and simply asked them if they'd share my kickstarter.

boyka
01-22-2015, 10:50 PM
Share information sites google, facebook, bing

casco1
01-23-2015, 05:45 PM
I didn't know about green box, is it very useful??

LauriPenido
01-31-2015, 07:42 PM
Hello! My name is Laura Penido, and I have a strong passion for dance. My goal is to become a professional ballet dancer, and I'm working hard to achieve my goals. I got accepted into an intensive course for the summer in one of the best ballet schools in America. I'm trying to raise some money to help my parents paying the course. I would be very grateful if you could help me sharing this link about my story. Thank you very much and I hope you can help me! Every kind of support would be appreciated. Laura

gypsysnail
02-01-2015, 03:30 AM
Green Inbox is the BEST! I have gotten heaps of backers from using it so yes it is worth it. And you can edit your message and they mass send to everyone, so you dont need to do the work. And no it is not a scam either

Francis Yang
02-04-2015, 02:38 AM
I come to an understanding that word of month is your best bet. The more people felt the same passion you have on your project the stronger the join force it becomes. That being said, me and my team tries to make something we all love and let the product speaks for itself. Kinda like a really nice cupcake, the smell kills

cartoonme
02-04-2015, 02:23 PM
There are some great ideas here. I am new to this forum and it is great so far.

phydeaux8635
02-06-2015, 04:08 PM
I actually did a google search on how best to promote crowdfunding projects, and joined some indie game groups and crowdfunding groups on Facebook.

Justin_MAD
02-13-2015, 04:52 PM
This is one of the best threads i have read, great advice for anyone looking for ad advice :)

Fred Diaz
02-13-2015, 05:18 PM
good advice here

gypsysnail
02-14-2015, 02:52 AM
Bizou, certainly. Green Inbox is a service that sends your message out to all your contacts, on facebook, twitter, linked in, anywhere else, newspapers and bloggers, and email contacts, all the messages go to private inboxes. You are able to select the contacts too that you want to send the message to, you are able to personalise the message. For me I did 4 lots of types of messages to different contacts like professional, acquaintances, close friends, family etc etc. It doesn't cost much and no its not spammy either or scammy so you are quite safe with this one. Its link is http://www.greeninbox.com/ it's ultimately what got me funded and over two stretch goals! As facebook posting and twitter posting is not very good, gets hidden in the main feeds, its better to mail out everyone and green inbox saves you a lot of time plus you dont get in trouble for sending many messages in one day to everyone and also saves you copying and pasting. So its really a good tool, plus the owner of the site helps spread the word for you too which is an extra added bonus.

Invell
02-26-2015, 04:10 PM
We are also working hard to find out the effective ways...

GuitarHero
02-28-2015, 05:52 PM
There is great information in this thread, but does anyone have any advice for campaigns that aren't using FB as a means to get funds. I'm not using Facebook because I dont have any friends or family that would contribute. I'm only 16 about to turn 17 years old.

This is my link to my kickstarter.
https://life.indiegogo.com/fundraisers/i-want-to-teach-guitar/x/10024786

Can anyone please give me some advice

Vlado Jakubkovic
02-28-2015, 06:42 PM
to get peoples attention is so hard these days

Clement Lee
03-02-2015, 10:45 AM
Use everything you have to reach out. Know your targets and try to search them on Facebook, Twitter, Instagram, and reddit... Just like I said everything you can.

AmeliaG
05-20-2015, 01:37 AM
I emailed a lot of blogs but was mostly ignored at first.
But once I09 and Boing Boing posted about my book, I was funded in a day.
You just never know which one might find your project interesting.

Did you just fill out the online form and contact tips email or did you approach them another way?

AmeliaG
05-20-2015, 01:47 AM
Bizou, certainly. Green Inbox is a service that sends your message out to all your contacts, on facebook, twitter, linked in, anywhere else, newspapers and bloggers, and email contacts, all the messages go to private inboxes. You are able to select the contacts too that you want to send the message to, you are able to personalise the message. For me I did 4 lots of types of messages to different contacts like professional, acquaintances, close friends, family etc etc. It doesn't cost much and no its not spammy either or scammy so you are quite safe with this one. Its link is http://www.greeninbox.com/ it's ultimately what got me funded and over two stretch goals! As facebook posting and twitter posting is not very good, gets hidden in the main feeds, its better to mail out everyone and green inbox saves you a lot of time plus you dont get in trouble for sending many messages in one day to everyone and also saves you copying and pasting. So its really a good tool, plus the owner of the site helps spread the word for you too which is an extra added bonus.

So the service charges you to message your own contacts? Can you explain what the value add is please? I assume people do get a benefit from using them. Their publisher emails look okay, but I'm not wrapping my head around the value of their other services yet.

WingShare
05-20-2015, 10:53 AM
Marketing is a tough thing now a days since there are so much Kickstarter projects. Even with ground breaking projects marketing makes or breaks the project..

Check out my project WingShare - Say goodbye to business cards
https://www.kickstarter.com/projects/wingshare/wingshare-say-goodbye-to-business-cards

paindog
05-20-2015, 12:25 PM
Has anyone had success with any of the social media promotion companies to boost their campaign?

GamingJacks
05-20-2015, 01:05 PM
Hello everyone. I'm rather new to Kickstarter. I didn't launch my campaign, but after researching continuously and reading the many tips from past pages, I was wondering if someone would be willing to give me feedback prior to launching the actual campaign? Here's a preview link: https://www.kickstarter.com/projects/43 ... n=44b5f5dd

As for what I learned, while I never did have a successful campaign and about to start my first, I can list what I learned through research. I learned that it's important to be the driving force behind your project and how imperative it is to not build a barrier between yourself and potential backers. Basically, be yourself. Also, I heard that it's better if one was to offer nice rewards in exchange while having a nice story detailing what your project is about and why you're starting this campaign. Also, it's important to engage the people. Whether it's through e-mailing ,newsletters, blogs, podcasts, videos, social media etc. It's also important to be honest and to share details of your project. What are you doing? Why? Frequently update and follow through with comments and messages. Use outside sources to help bring in traffic because from what I read, in most cases, using Kickstarter alone won't be enough to generate enough traffic. Try establishing a bond with your potential backers because these people are putting their money for your cause. Have a realistic goal and be fair. Make sure the quality featured in your campaign is decent and do not spam people with your campaign. Have friends and family help get the word out of your campaign and be sure to be organized! Plan the campaign at least a month ahead of the actual launch. It could be beneficial to build partnerships with people of similar material as a means of trying to expand potential traffic. Make a video, it will increase your chances. Be sure to send follow up thank you messages if someone were to back you up. If anything, you can even ask backers to spread the word. Be sure to also research your target audience. Who will be most likely to support you? Research similar projects, why they succeeded, why they failed? Are there any consistent patterns? Have your rewards prepared early: better to receive something early than late. Include a bio of yourself, how you'll use your product, and list a call to action.

That's what I learned so far :D

giftsandcoupons
05-20-2015, 09:23 PM
Prepare prepare prepare...I have written a quick guide on what to do, spreading the word is great and targeting your audience is the solution...but most people don't know how to start or where to go to get the interest in the project in the first place.

saileshj
05-26-2015, 01:21 AM
Got some precious advice on this post, thanks for sharing

epicstoke
05-27-2015, 05:54 AM
A strong email list has always been super helpful for us!

twlive.net
05-28-2015, 08:33 AM
Try to talk very often on Twitter to get retweets and maximum followers. Choosing the best hashtags that match your project is the best way to target massive people in my opinion.

Sheep Happens
05-28-2015, 03:45 PM
Focus on social media, share everything you' ve got and with much more people you can.

Patrick Brown
05-30-2015, 09:26 PM
I need help I am desperate I have no family nor friend please if you can help thank you youcaring.com/helpformom

AShadowNamedEnvy
05-31-2015, 08:46 PM
Thanks for the information everyone. I too was really interested to find out ways to promote my Kickstarter. It is very difficult, if like myself, you are limited by the fact you rarely use any social media websites... I have only had two backers so far, and one of those was someone I know.

I have a feeling too that my rewards could be better, but it's all I can offer... Any suggestions on rewards I could make available too would be greatly appreciated.

If you're interested in seeing the page it's at:
https://www.kickstarter.com/projects/1198737552/a-shadow-named-envy-guardians

thefactw
06-01-2015, 02:57 PM
Go to colleges and share this idea and take hand donaions, this would really appeal to the young 20's demographic and beer bong could really use some excitement, if you have a proto deck take it to a college party and set up a game.

jmcLoughlin
06-01-2015, 03:55 PM
I'm trying to do the same as Geoff- my campaign launched today and I need to reach as many potential donors as possible- any suggestions?
www.underwoodmovie.com
thanks-

Filmlover
06-02-2015, 10:18 AM
This is a great thread with some really useful information. Appreciate all who have responded.

Dudestars
06-02-2015, 11:15 AM
I haven't started my Kickstarter yet, but my marketing plan is already underway. I set up a fairly simple landing page that quickly describes the project, you can see it here: dudestars.com (http://dudestars.com) I also set up a "secret" share page (http://dudestars.com/share) that I could send to my family and friends. Full disclosure, I got this idea from a user on Reddit.

I asked approximately 90 people to use the share page to help me get the word out, utilizing social media (Facebook, Twitter, Instagram). Then, once the Kickstarter launches, they all have individual dates over a 30 day period to share a direct link to the Kickstarter site.

I am currently working on a "media kit" that I will share with bloggers and appropriate media outlets. I plan to incorporate that and a blog into my landing page before I launch the Kickstarter.

Facebook has been the best outlet so far, followed by Instagram, and then Twitter. I'm not a master at any of these, so I am exploring like/follow tactics as well as paid advertisements to see what works best for growing an audience. I'm also looking into forums like these, reddit, and crowdfunding blogs to share new about my project and to see if I can pick up any great advice. This board in particular has been a really nice resource.

Hope that was helpful.

chrishoffert
06-02-2015, 02:17 PM
well I've had previous successful campaigns and also studied under a crowdfunding producer to develop my latest project. The key is get buzz lined up before you ever launch. Prep your marketing materials and strategy and have backers already lined up on the side for when you launch.

Adnan Burak Ayaz
06-02-2015, 07:07 PM
Does green inbox really help? I heard about it but I didn't try

giftsandcoupons
06-02-2015, 09:32 PM
Hi your approach is interesting.

What is Dudestar though, some surfer type clothing site? When I click the link I get a yellow circle only. I'm using IE9.
- If you want promotion, let me know as we offer a couple of options and am confident we can get the word out for you...



I haven't started my Kickstarter yet, but my marketing plan is already underway. I set up a fairly simple landing page that quickly describes the project, you can see it here: dudestars.com (http://dudestars.com) I also set up a "secret" share page (http://dudestars.com/share) that I could send to my family and friends. Full disclosure, I got this idea from a user on Reddit.

I asked approximately 90 people to use the share page to help me get the word out, utilizing social media (Facebook, Twitter, Instagram). Then, once the Kickstarter launches, they all have individual dates over a 30 day period to share a direct link to the Kickstarter site.

I am currently working on a "media kit" that I will share with bloggers and appropriate media outlets. I plan to incorporate that and a blog into my landing page before I launch the Kickstarter.

Facebook has been the best outlet so far, followed by Instagram, and then Twitter. I'm not a master at any of these, so I am exploring like/follow tactics as well as paid advertisements to see what works best for growing an audience. I'm also looking into forums like these, reddit, and crowdfunding blogs to share new about my project and to see if I can pick up any great advice. This board in particular has been a really nice resource.

Hope that was helpful.

Dudestars
06-03-2015, 10:03 AM
Hi your approach is interesting.

What is Dudestar though, some surfer type clothing site? When I click the link I get a yellow circle only. I'm using IE9.
- If you want promotion, let me know as we offer a couple of options and am confident we can get the word out for you...

Dudestars are reward charts for adults. They're customizable, made of self-adhesive vinyl, and intended to be fun for groups. I'm sorry the page isn't loading for you, but I haven't heard of any other issues yet. Perhaps it was a bandwidth issue. Please feel free to send me your promotion options in a private message, thank you.