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View Full Version : (Crowdcube) Dibbz - Reward Advertising



TobyAllen
12-02-2014, 04:29 PM
https://images.crowdcube.com/unsafe/fit-in/800x500/https://files-crowdcube-com.s3.amazonaws.com/files/pitch_entr/original/201411/6cefd4766a354eca6ad68c6738c7370f_4145.png
Dibbz is a new mobile ad tech company that provides real rewards at the right moment inside your favourite app experiences.

We work with Brands to deliver rewards that, through our platform and targeting technology, engage users at the right time to create a positive experience that drives consumer engagement and brand awareness in a new unique way.

The Problem

Traditional banner ads have a click through rate of 0.35% and simply feel dated on mobile platforms, leading many consumers to ignore them via 'banner blindness'. Brands and advertisers have resorted to full screen ads which have little engagement and thus provide little revenue. As many mobile ads lack relevancy, intelligent timing and positive interaction, users feel disengaged and typically do not like to receive them.

The Solution

We provide a solution that allows users to feel rewarded by getting a promotion or offer they like at the right time, place and moment in their app experience. Through our moment targeting, we've seen an increase in engagement rates that we believe is 30x higher than that of traditional ads. Whether it's by rewarding users with a 5 voucher or Free Next Day Delivery, we create a positive moment that consumers engage with, act upon and ultimately enjoy.

The Impact

When you click on one of our rewards, you will notice the difference. The reward itself is something that you will want, it will come at a moment in your app usage that doesn't interrupt what you are doing and it will entice you into engaging with something new.

Positive brand engagement is a key USP which brands are willing to pay for.

The Use Case

It's raining, you are coming out of the tube stop and you have forgotten your umbrella.

You look down at your phone and see the latest game you've been playing, the game is ending and see the high score screen pop up.

Suddenly, you get a reward.

You get a free coffee from Pret as a little pick me up.

You click Redeem and get the reward directly to your phone. Where's the closest Pret? Dibbz lets you know with it's geo-based rewards; it's just up the road. Great, time for a coffee and get out of this rain.

That's Dibbz, a new type of mobile ad platform.

Find out more on our CrowdCube Campaign (https://www.crowdcube.com/investment/dibbz-17203)

aahanifnoor
01-24-2015, 01:33 AM
You look down at your phone and see the latest game you've been playing, the game is ending and see the high score screen pop up.

Suddenly, you get a reward.



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