View Full Version : (Seedrs) DataMagnify.com

08-14-2012, 09:04 PM
DataMagnify.com - Analysis of company email usage and the presentation of visual results to increase business success.
investment sought: £100,000
equity offered: 20.00%


Product(s) and/or Service(s)
Email is the most used communication method across the Internet and has been since the very beginning, and yet its value, use and functionality has hardly evolved. Whilst the world follows the latest trend, email and other messaging use continues to grow and to be essential for both businesses and consumers. We feel this creates potentially huge opportunities for those who appreciate and can capitalise on them.

DataMagnify is a new email-data services and Technology Company that intends to provide email and messaging big-data related services to businesses and organisations. These services would be delivered through The Cloud as Software as a Service (SaaS).

The company intends to develop, launch and market a new email-data visualisation service. We believe this service will help businesses and other organisations reclaim visibility of how people interact with email both internally and externally to their organisations with other entities and individuals. This service would enable them to both monitor their communications and to be able to react to the situations and opportunities that this shows in a much more effective way than by using existing methods. It would supply information that can show what’s really happening in your organisation right now.

The company intends to earn revenues from per user email fees and licensing agreements to be negotiated directly with customers, Internet Service providers and Software as a service (SaaS) vendors. It is intended that this seed funding will enable the company to develop and launch a basic service, add to the team, generate strategic partnerships and initial sales revenues to place the company in a positive position to raise more significant funding to scale relevantly and globally.

Before the emergence of email as the ubiquitous method of business communication, companies tended to rely on letters or faxes, and only a small proportion of employees generally were authorised to issue these. As a result communications were usually highly visible.
Almost all company personnel now have access to email, and communicate using it. This has led to a huge increase in the volume of communications, but at the most cost of the visibility.

We believe that currently the majority of companies and organisations view their email as a technical issue, and they mostly concentrate on email platforms, storage, search, archiving retention and so on. We think that Email data should be used as a management tool!

The relationships between email users, email frequency, addressees, email content, speed of reply (or not), email volume, email patterns between individuals and other organisations can potentially show valuable information and indications that can and should be observed or acted upon.

By scanning the emails that travel around a company and those that pass in and out through a company’s mail server(s) a visual diagram could be generated of who both the companies and their individuals communicate with, when and what about?

There are many additional attributes that can also be analysed. Choices as to which data to focus on would be enabled by the development of a software dashboard. Manipulating the data attributes through the dashboard would generate and show a picture, a graphical animated visualisation of the email flows and relationships.

The data-graphic would be able to be moved around and zoomed so allowing drill-down to individual email level, or zoomed out to an organisation overview. It could also be used as an identification aid to help you find the person you need to contact in an organisation based on their actual current relationships rather than just their titles of supposed assigned responsibilities.

Over time (or by analysing a previous email data set) it is intended that the software will be able to ‘learn’ what the organisations normal email behaviour is and what might be anomalous or changes to that. For example if the organisation usually sends and receives a few emails a week between itself and another entity (a client company a supplier or individual perhaps) and there is a notable increase or decrease in their communication level then this may be early warning of an issue arising and the system could issue / show an alert which can be highly visual and then can be looked into.

Another example might be that a customer service department normally receives email at an average of a hundred emails a day (or hour). Sudden variance in this could show an issue arising. Alternatively with a sales department, a decrease in outbound emails may pre-empt a decrease in sales or lead generation.

Also internal email between employees or departments may also be indicative. There are many potential variables and the system could be very useful both as an early warning system and also as an operational aid. Scanning emails could even indicate the ‘happiness’ level of your organisation.

By analysing email content and for positive and negative emoticons, words and word groups we would see whether the mood of an organisation or parts of it, are currently happy, unhappy or indifferent. We believe these can be useful indicators.

This service would be developed as a B2B SaaS offering operating in the Cloud. In addition it is intended that the analysis of other types of communication data could also be integrated, including phone use and instant messaging. The picture that the data can create could be used to help navigate an organisation and quickly locate the actual influencers within it.

Intended Impact
We believe that the creation of these new tools will enable businesses and other organisations to regain visibility over their communications in ways that can give them a competitive edge both in seeing new opportunities early, and by enabling them to head off potential problems before they can have negative impact. We also think that these tools could be used for data forensics on prior email histories and may be useful in legal and financial services investigations.

We think that this new visual way of looking at our communications and our relationships with each other could also help us see each other as more human, rather than just as other email or message users. This could have positive implications for us as individuals, working relationships and working entities as a whole.

Substantial Accomplishments to Date
An agreement for software development with Altoros (http://www.altoros.com) has been secured. This means that development work can begin quickly.

Altoros Systems is a global software delivery acceleration specialist that provides focused product engineering to technology companies.

Monetisation Strategy
DataMagnify intends to generate revenues from its services as follows.

* End user licensing fees based on a per email user in an organisation per annum price.

*Reseller licences through email service providers to allow them to offer this service as a valuable add on offer to their customers

* Potential sale of the technology as a business exit

Use of Proceeds
* Software development and project management costs

* User Interface development and design

*Graphic and animation wireframes and related work

*Partnership acquisition, networking and pre-sales

*Minimal legal costs for licensing and use agreements and terms