View Full Version : (TheFundersClub) Tracks.by

08-23-2012, 12:05 PM
$250,000 Fund Target
This fund will only close if at least $250,000 is committed by Aug. 31, 2012, midnight.
https://thefundersclub.com/tracksby/ (https://thefundersclub.com/tracksby/)

Key information


Launch of Tracks.by's new site hipset.com yesterday was featured in TechCrunch: Hipset is the "culmination of Tracks.by’s year-long master plan to shake up the music marketing industry" -- TechCrunch - TechCrunch article (http://techcrunch.com/2012/08/18/hipset/)
Yesterday's hipset launch also covered by Forbes "Hipset Is Next-Generation Music Site From Y Combinator's Tracks.by" -- Forbes - Forbes article (http://www.forbes.com/sites/tomiogeron/2012/08/19/hipset-is-next-generation-music-site-from-y-combinators-tracks-by/)
Social media promotion platform that allows performing artists to get dramatically more views, likes, and fans on Facebook.
Top rap and hip hop artists rely on Tracks.by including Lil Wayne, Pitbull, Nicki Minaj, Drake, B.o.B, Trey Songz, and more, with combined reach of 450M Facebook users. Tracks.by grew Lil Wayne's fanbase from 1M to 39M on Facebook.
"The first day Tracks.by ran a campaign for Lil Wayne more than 100,000 people signed up." Forbes
Team comprises former leaders at Ustream (of Product, Content Acquisition and Business Development, and VIP Support), a top social media expert to celebrities (one of the most connected individuals in the music space), an expert in backend infrastructure, and a founder of one of the first Facebook Dev Agencies.
Investment terms:

Raising $250k on FundersClub to augment existing funds raised
$1k minimum investment, $2.5k to guarantee spot in fund, $250k maximum investment
You are investing in a fund which receives the same investment terms as other institutional investors already invested in the company (SV Angel/ Ron Conway and Start Fund/ Yuri Milner, etc as investors). If the company does not raise a priced round within 2 years, the convertible note will convert at a $5 million valuation. If the company does raise a priced round within 2 years, the convertible note will convert to preferred equity at the valuation of the priced round. To review terms in detail, click the “View summary and details of stock held by fund” link in the sidebar to the right.

Recent Investors:
Dave Morin, Menlo Ventures, Cortez Bryant (lil Wayne's manager), Alex Le, Dave Maestri, Naval Ravikant, Babak Nivi, David Wu, Matt Mullenweg, Venture 51, Josh Elman, Y Combinator (including Andreessen Horowitz, SV Angel, Yuri Milner, and General Catalyst), Erik Moore

What will I get when I invest?

Ownership in units of a fund set up for investment in Tracks.by (see Investment Terms for details)
Membership in FundersClub Investor Club - network of FundersClub investors that get special invitations and early access to deals, invitations to private events with FundersClub investors and founders, membership gifts and other benefits
Thank you video from founders
Inclusion on “Insider investor distribution list” to keep you in the loop when we hit certain milestones and also to ask for targeted help and advice (e.g., if we are looking for a new employee or connection, would love your help!)
Connect with founding team through social media and Linked In