View Full Version : The Food Coach

09-06-2012, 05:44 AM
Hey there! Please check out The Food Coach (http://www.indiegogo.com/foodcoach?c=home&a=695772) and let me know what you think!


What is Capital Food Coaching?

Capital Food Coaching LLC is an online wellness company dedicated to helping busy adults make better food choices for life.

Behind Capital Food Coaching is a husband and wife team, Vianesa Vargas (food coach) and Pedro Vargas (head chef). Vianesa is a military officer and Iraq War vet who decided to hang up her combat boots and launch Capital Food Coaching in the fall of 2011. She shares her passion for all things food and wellness on her blog at www.CapitalFoodCoaching.com

This campaign is important to the both of us, not only because obesity and stress-related food disorders are at an all-time high, but that the mainstream solutions seem to be dieting, which is unachievable for many people due to cost, food availability, or lifestyle. We wanted to create an online business where people can learn about healthy eating and cooking without spending a lot of money on healthy foods.

Helping us achieve this goal will help us bring attention to the company in a major way through online advertising. We bootstrapped the company with $12K of our personal funds that got us started, we now need assistance with advertising to keep us going.

What We Need & What You Get

We seek $17K to help us reach people in "Food Hell." People in food hell have been on numerous diets in the past, and have abandoned all hope of ever losing weight and feeling better. Food coaching offers a unique perspective, and that is educating eaters about food, it's marketing, and a deep understanding of the human condition.

The funds will be used for an 8 month point-per-click campaign.

Here's what you get if you decide to help:

$25. contribution will get you a video "shout-out" from food coach, Vianesa Vargas

$50. will get you an electronic copy of Capital Food Coaching's cookbook filled with easy-to-make recipes and food you can find in any grocery store

$100. will get you an exercise and nutrition planner - can be used with any nutrition or exercise program on the market (limited quantity)

$500. will get you a personalized meal plan designed by the coach

$1K. will get you a month-long food coaching session with the coach

The Impact

Online advertising has the ability to reach people a hundred times more than through video marketing or word-of-mouth. With the upcoming holiday season and New Year's resolutions right around the corner, your contribution can help us to reach people who need our help the most, as the majority of people will begin a diet, only to fail during the first three months.

Capital Food Coaching is the answer to not ever repeating this cycle again.

Vianesa is a former military officer with a strong track record of trust, respect, and ability to get the job done. Help her to reach the masses with her simple message of achieving optimal health today!

Other Ways You Can Help

If money is tight, please help us spread the word through your social networks. We need all the help we can get:

1. SHARE THIS (http://youtu.be/SB8UfJ6deEo) and leave a word of encouragement on YouTube

2. LIKE (http://www.facebook.com/CapitalFoodCoaching?ref=hl) Capital Food Coaching on Facebook

3. Follow (https://twitter.com/#!/search/realtime/capfoodcoach) @capfoodcoach on Twitter

4. SIGN UP (http://www.capitalfoodcoaching.com/) for the Newsletter and get your own free weight loss planner valued at 95 right now!

Our perks include video shout outs, cookbooks, exercise planners, meal plans, and food coaching programs. Get ready to be in your best shape WHILE you contribute!

Thanks so much for your support. It is truly appreciated!!

09-06-2012, 05:54 AM
I think it sounds a very good idea. With all the reports of obesity in the US and in fact in a lot of other places, anything to help people eat wisely must be good.