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  1. How to Pitch Your Crowdfunding Campaign to Press

    I worked hard writing up this step-by-step guide to pitching crowdfunding projects to press, based on my experience working on both large and small campaigns.

    It includes a pitch template and an...
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    Has anyone compared these to Apple's airpods? How...

    Has anyone compared these to Apple's airpods? How do they compare?
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    This is really helpful and similar to what I do...

    This is really helpful and similar to what I do. I Google search a competitor and click the "News" tab. This brings up relevant mainstream publications for my PR list.

    From there, I click “Tools,”...
  4. Start building an email list of supporters well...

    Start building an email list of supporters well before you launch (six months at minimum). Put up a landing page with an email collector and then use Facebook ads to push people to the page. You'll...
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