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  1. #1
    Junior Member
    Join Date
    Sep 2014

    14 Things to do before launching a crowd-funding campaign

    We are very close and about to go live with our crowd-funding campaign. I decided to document my journey and posted things we did in the pre-launch phase on Linked-In

    It would be great to know what other people have done and if there is anything we could have done better / should do (considering we are still not live YET!!)?

  2. #2
    Junior Member
    Join Date
    Sep 2016
    Salt Lake City, UT
    Crowdfunding is a good platform for small business startups. When you choose a crowdfunding platform you need to know everything about crowd funding.

  3. #3
    Senior Member hyperstarter's Avatar
    Join Date
    Nov 2015
    Hong Kong
    Just wanted to get great post, I went into it and read it.
    Hidden Content - Free diagnostic tool, run your Campaign url today

  4. #4
    The first thing to realize with crowdfunding is that you need to provide the "crowd."

  5. #5
    Join Date
    Jun 2017
    To make your campaign successful - Best marketing strategy is in pre-launch i.e. before you launch your campaign. Some key points i like to highlight which will be helpful to users before they post their campaign/project
    Research:- Researching similar projects/campaign is one of the key points before you launch your own campaign/project because these campaigns will help to see what works and what doesn’t from a crowdfunding perspective and secondly, campaign owners might be able to connect you to their own community. Offer something up of your own and people will be quick to share.You should research failed and successful projects both related to your campaign.How much were they trying to raise? How many backers did they get and how much was the average amount donated? What rewards were they offering?
    Building Your Audience:- You need to know who is most likely to support your campaign. What are their needs and how does your product or service help meet those needs.Your product or cause solves a problem or a need. Who has that need may not be the same as the people that want to support you in your cause.Tap into these emotional needs within your marketing.You definitely need to know where your target audience hangs out and then ‘casually bump into them’.
    Contact Existing Network:- Contact your existing network and separate your contacts into lists of friends, family, business and acquaintances and send message to everyone. Don’t send out the same message to everyone. As a result, you will find to know the influencers on your list and you can reach out personally and enlist their help. Even you can try asking for advice on your campaign before you go straight into a sales pitch.
    Social Media:- Look at your own social media network for businesses or groups related to your campaign. Try contacting the other group to see if you can guest post on their blog or if they can give you a shout out about your blog or campaign.
    So these are some key points which should not be overlooked and you should start pre-launch activities at least three months before you start your crowdfunding campaign.


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