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  1. #1

    3 SEO Tips for Crowdfunding

    One thing many creators of successful and failed crowdfunding campaigns say is they didn't expect the amount of work it would take to drive traffic to their project. Doing some research beforehand can lead to big advantages over people who are new to the practice and assume that having their project on Kickstarter, Indiegogo, or another crowdfunding sight will be enough ensure that they are seen.

    Even though there are more expensive ways to promote crowdfunding campaigns, there are inexpensive alternatives for those with the knowledge and dedication to make good use of what’s available. It’s recommended that crowdfunding social media marketing strategies start about 4 to 6 months before launch so that support and awareness can be built for their project early on.

    Another inexpensive way to boost visits and potential backers to your crowdfunding campaign is to use Search Engine Optimization, or SEO. Even though these tactics won’t always be for everyone, if you can use them successfully it will help bring traffic to your campaign. Used alongside social media, SEO can help make sure you are noticed and even perceived as an expert in your field.
    For those who aren’t familiar with SEO, here are a few tips from infographics that help explain successful SEO strategies in 2014.

    1. Register Your Content

    The first is from Measure Marketing’s post called, Future of SEO in 2014 after Google’s Hummingbird Update. The infographic states that “50% of online purchases from websites are found via search engines,” and that 90% of men and 91% of women online use them. This is why building your website’s online presence and making it easy to find using popular search engines can be a valuable asset – but you need to know which elements are important to make it to the top of people’s search results.

    Common search engine sites like Yahoo and Google offer several tools to website owners, businesses, media and NGOs to help improve their SEO. For example, Google allows users to Submit your content.

    As a business owner you can register your website, submit a Sitemap of your website to Google, tell Google about your product reviews, product information, local information, etc. all to help Google bring your content to people whose search is relevant.

    When designing your website and naming your URLs it is important to have clear headings and label each page by what it is about. Always think about people’s intentions when searching for things that may lead to your page and avoid vague or random titles that would make your pages harder for people to find.

    2. Build Your Brand

    With new updates to algorithms used by search engines (like Google’s Hummingbird), it’s important to focus more on specific branded content, as opposed to general anonymous content. Basically, Google’s algorithm takes context into account – including your social media presence, expertise, and uniqueness of your content – when ranking pages.

    In a CrowdCrux post, 3 Reasons to use a landing page for your Kickstarter campaign, Salvador Briggman explains how having a website or landing page to share during your Kickstarter campaign can help your crowdfunding efforts AND accumulate value for your business after the campaign is over:

    [I]f a blogger decided to link to your Kickstarter campaign, although that may provide some value throughout the 30-60 day campaign duration, after your Kickstarter is over, it would be a worthless link.

    Any SEO value that the link passed would go to Kickstarter, not your personal website or business. Yes, people may continue to find your campaign from around the web and decide to check out your business link provided in the campaign page, but wouldn’t it be great if you could hold onto that SEO value that you accumulated during the marketing phase?
    Other ways to build your brand is guest posting on blogs, including an author profile when possible. According to the infographic SEO Trends in 2014 designed by Marc Gottlieb:

    Branded content from recognized authors is now more valuable than anonymous content. By associating yourself with your content, you will rank higher in search results and enable you to position yourself as a subject matter expert.
    3. Focus on Keywords, Links, Reviews, Social Media, and Mobile Optimization

    Other things to remember when embracing SEO as a strategy for attracting people to your crowdfunding campaign is to remember the tools that are important to your target audience.

    Featuring keywords in your content that someone looking for that kind of content would use is important; just remember not to focus on forming your content around keywords in a way that seems awkward or unnatural.

    Looking at the competition and where their links are featured can help you find sites to aim to have your links featured on, because the more good links to your site the easier it will be to find on search engines.

    Social media is also a tool that is important for SEO because having profiles on many popular social media sites will give fans access to your content and make it easy for them to share.

    Finally, mobile optimization is becoming more and more key since many people use their smartphones to look things up online, a fact that search engines also take into consideration.

    Conclusion

    SEO is a tool that may seem like a lot of work, but that definitely pays in the long run by making it easy for people to find your startup, project, or product during as well as after your campaign.

    It is important to be aware that search engines change their methods periodically, and keeping up with SEO trends can help you stay ahead of the competition. Another thing to keep in mind is that SEO has its boundaries, and like other Internet spaces, spamming and other misuse to try to increase your search engine optimization can have you removed from the search engines completely.

    Feel free to share your experiences with SEO, and leave any questions or comments below!
    Community Manager - CrowdCrux.com

  2. #2
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    When building your brand, be sure to build it around those keywords as well. Keep everything connected.
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  3. #3
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    Thanks for the tips

  4. #4
    SEO! Wonderful thing to keep in mind. Because as a writer, this campaign is just the beginning. And as an indie writer, I'll probably be slogging through this stuff for all the rest of time, so I may as well pay attention now. Thanks!

  5. #5
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    Thanks for the post! There's a lot of useful information.

  6. #6
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    Thanks for sharing this useful tips.

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    Thanks again ! Will work on that as well

  8. #8
    thanks for this type of information

  9. #9
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    Having a landing page for the Kickstarter page is fantastic advice. It's so true- otherwise, once the campaign is over, the endorsement is over. Great idea.
    Convenient. Social. SpareStub.
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  10. #10
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    Great idea! I've found this page from Google extremely helpful for any website, not just your project.

    https://support.google.com/webmaster...er/79812?hl=en

    A landing site is really easy to do. If you can program a bit or willing to learn, I've found using a really simple Rails application and hosting it on Amazon's Web Services (AWS) using their free tier (12 months for basic setup) with ElasticBeanstalk is really convenient. The servers you get are mostly free (maybe a few cents each month), and while they aren't the best servers, you can easily upgrade them when your site is receiving more traffic, which is a good problem to have. I'm not sharing this to promote my own project, but to show something really simple you can do in a few hours start to finish with little more than HTML and CSS (and really really basic Ruby): http://www.pixelperdollar.com/. I'm happy to help anyone get started with it if they are interested. I don't work for AWS just find it convenient.

    If you don't know how to program and don't want to learn, you can take advantage of a per month hosting service like GoDaddy and use a WordPress site to keep your site content up to date (of course in addition to your project page and Social media).

    In either case, SEO is definitely important.
    Last edited by Michael Moore; 11-25-2014 at 04:46 PM.

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