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  1. #11
    Junior Member Partisan's Avatar
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    Explains a lot.... sigh so what your saying is that it's going to take a crowdfunding campaign launched after I've finished the kickstarter awareness... and to take my time (4-6 months more of what im doing now) then take a run at it again?

  2. #12
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    Oct 2017
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    If you own a website then it is important that you make sure that it is in top of Google search results. I am a business person and I know the importance of higher rankings in SERP. That’s the reason I have hired the best seo company Los Angeles for it and I am very impressed with their genuine work.

  3. #13
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    Quote Originally Posted by therriaultk View Post
    One thing many creators of successful and failed crowdfunding campaigns say is they didn't expect the amount of work it would take to drive traffic to their project. Doing some research beforehand can lead to big advantages over people who are new to the practice and assume that having their project on Kickstarter, Indiegogo, or another crowdfunding sight will be enough ensure that they are seen.

    Even though there are more expensive ways to promote crowdfunding campaigns, there are inexpensive alternatives for those with the knowledge and dedication to make good use of what’s available. It’s recommended that crowdfunding social media marketing strategies start about 4 to 6 months before launch so that support and awareness can be built for their project early on.

    Another inexpensive way to boost visits and potential backers to your crowdfunding campaign is to use Search Engine Optimization, or SEO. Even though these tactics won’t always be for everyone, if you can use them successfully it will help bring traffic to your campaign. Used alongside social media, SEO can help make sure you are noticed and even perceived as an expert in your field.
    For those who aren’t familiar with SEO, here are a few tips from infographics that help explain successful SEO strategies in 2014.

    1. Register Your Content

    The first is from Measure Marketing’s post called, Future of SEO in 2014 after Google’s Hummingbird Update. The infographic states that “50% of online purchases from websites are found via search engines,” and that 90% of men and 91% of women online use them. This is why building your website’s online presence and making it easy to find using popular search engines can be a valuable asset – but you need to know which elements are important to make it to the top of people’s search results.

    Common search engine sites like Yahoo and Google offer several tools to website owners, businesses, media and NGOs to help improve their SEO. For example, Google allows users to Submit your content.

    As a business owner you can register your website, submit a Sitemap of your website to Google, tell Google about your product reviews, product information, local information, etc. all to help Google bring your content to people whose search is relevant.

    When designing your website and naming your URLs it is important to have clear headings and label each page by what it is about. Always think about people’s intentions when searching for things that may lead to your page and avoid vague or random titles that would make your pages harder for people to find.

    2. Build Your Brand

    With new updates to algorithms used by search engines (like Google’s Hummingbird), it’s important to focus more on specific branded content, as opposed to general anonymous content. Basically, Google’s algorithm takes context into account – including your social media presence, expertise, and uniqueness of your content – when ranking pages.

    In a CrowdCrux post, 3 Reasons to use a landing page for your Kickstarter campaign, Salvador Briggman explains how having a website or landing page to share during your Kickstarter campaign can help your crowdfunding efforts AND accumulate value for your business after the campaign is over:



    Other ways to build your brand is guest posting on blogs, including an author profile when possible. According to the infographic SEO Trends in 2014 designed by Marc Gottlieb:



    3. Focus on Keywords, Links, Reviews, Social Media, and Mobile Optimization

    Other things to remember when embracing SEO as a strategy for attracting people to your crowdfunding campaign is to remember the tools that are important to your target audience.

    Featuring keywords in your content that someone looking for that kind of content would use is important; just remember not to focus on forming your content around keywords in a way that seems awkward or unnatural.

    Looking at the competition and where their links are featured can help you find sites to aim to have your links featured on, because the more good links to your site the easier it will be to find on search engines.

    Social media is also a tool that is important for SEO because having profiles on many popular social media sites will give fans access to your content and make it easy for them to share.

    Finally, mobile optimization is becoming more and more key since many people use their smartphones to look things up online, a fact that search engines also take into consideration.

    Conclusion

    SEO is a tool that may seem like a lot of work, but that definitely pays in the long run by making it easy for people to find your startup, project, or product during as well as after your campaign.

    It is important to be aware that search engines change their methods periodically, and keeping up with SEO trends can help you stay ahead of the competition. Another thing to keep in mind is that SEO has its boundaries, and like other Internet spaces, spamming and other misuse to try to increase your search engine optimization can have you removed from the search engines completely.

    Feel free to share your experiences with SEO, and leave any questions or comments below!
    We already have an existing web presence with decent SEO (I'm planning a crowdfunding campaign to expand an existing, successful business). Does it look tacky to have a landing page on our existing business site? Is there a way to incorporate an email gathering campaign into our existing, ranked page that isn't tacky?

  4. #14
    Now, RankBrain focuses on two things:

    1. How long someone spends on your page (Dwell Time)

    2. The percentage of people that click on your result (Click Through Rate)

  5. #15
    Junior Member
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    Oct 2017
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    Thanks for the wonderful information. I have small business online and I also use seo services from the seo company Los Angeles for my website. The traffic has surely increased after I started with them and the business is picking up pace slowly.

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