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  1. #1
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    Top crowdfunding tips: sage advice for a successful campaign in Asia

    While FinTech in Asia continues to build momentum more broadly, crowdfunding in particular offers huge potential which remains largely untapped. In a recent report in Q3 of 2016, KPMG reveals that Asia got the largest chunk of venture capital in the FinTech and Cryptocurrency technology sector. Asian companies received $1.2 billion out of the $2.4 billion funding in the 3rd quarter of this year, with China leading the pack followed by Hong Kong, Singapore, Australia, and then India.

    With that as a backdrop, the coming days are packed full of optimism for “crowdfunders” looking to get funding for their projects or wanting to launch their startups.

    Whatever your purpose for crowdfunding — raising capital, testing the waters, encouraging innovation inside corporate walls (a.k.a. intra/corporate/enterprise crowdfunding) — you will find that it is quite a challenge. To be successful involves more than having a great idea and certainly more than being on a great platform. You can’t just set it up and be on “auto-pilot” mode and expect cash to flow in.

    Craft a Winning Plan

    “People don’t want to back a campaign that is not going to work,” says writer and entrepreneur Seth Godin on his crowdfunding experience. Before you launch a campaign on a crowdfunding platform, plan for the success of the campaign. How do you get from zero to $100k? Break down the funding goal into appropriate perks, each with different fund sizes for contribution. Be as detailed as possible but keep it simple. Develop your story, since customers want know how you plan to turn your dream into reality. Richard Swart, crowdfunding expert from UC Berkeley, found that successful campaigns typically spend 200 hours of preparation and 136 hours for managing the campaign. No one is going to invest in a half-baked campaign.

    Use the Power of Video

    Video has hit content marketing like a storm. Look at all the benefits of using video (22x more memorable than facts, better positive emotions, 10x more engagement). Video is crucial since it gives visitors a better idea of your project without overwhelming them with text. Instead of reading text for 5 minutes, customers can get the information they need in less than a minute by watching a video.

    In addition, the message of the video should be concrete and clear. It has to hit the spot within seconds. People are busy and they may not have the time to watch your video again. That short clip could make or break your campaign as it influences the backer’s trust in you or your idea. Spark your audience’s interest and catch their eyes within seconds using video.

    Leverage the 80/20 Rule

    The Pareto principle (or 80/20 rule) means that 80% of the effects come from 20% of the causes. This can be related to crowdfunding — 80% of the funds raised come from 20% of backers. In other words, it is the loyalty of the customers which belong to the golden 20% are what drives most of our businesses. This implies that before or after launching your campaign on a crowdfunding platform, it is recommended to focus on building a solid fan base to support your campaign.

    This can be done through an effective pre-launch buzz. Get at least 30% of the fund committed before going live with the campaign through online and offline outreach to peers, friends, or networks. Go beyond your network by tapping thought leaders, celebrities, industry supporters, and even your 2nd or 3rd degree networks. Build strong relationships that would translate to people backing your project, sharing your message on social media, and becoming your solid fan base or community.

    Use Story-driven Messaging

    Your backers are interested in who you are, what you are doing, and why you are doing it. People support other people and not just ideas. The whole campaign revolves around this brand story which is the driving force for social impact. You can put your story out there via online and offline means. We have on SparkRaise a brilliant example – the crowdfunders of ZOLO Active Mat campaign host live events or yoga sessions featuring their cool product which is a cork-based yoga mat.

    In line with this, don’t spam your contact list with the same message. Try to personalise the message that you send out to your supporters. You can do this by segmenting your network into subnetworks and categorize them according to their interests, industry, and channels.

    Once you have all these elements, your campaign will be headed towards success and towards reaching its funding goal. Above all else, focus on improving these key aspects — the main product or idea, the network and distribution, and the social impact.

    Ken Mendiola is the Resident Growth Hacker at SparkRaise | Loves Data Analytics, Branding, Social Media, B2B, Digital Marketing Strategy

    This article originally appeared on TechinAsia.

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    Ken Mendiola
    Resident Growth Hacker at SparkRaise
    -----------------------------------------------
    SparkRaise is where crowdfunding meets social media for people who share creative, entrepreneurial and philanthropic interests

  2. #2
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    Require Investment/Project Funding?


    Good Day,


    We are a general consultant firm, in the United Kingdom. We are currently looking for a good and profitable business for our client, we advised our client to invest in your country, knowing the potentials it has to offer for good investment.



    Should this be of interest to you, please do not hesitate to e-mail us for further information.


    Kind regards,

    Troy Adams
    troyadams12@mail.com

  3. #3
    Junior Member
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    Cool Thanks for your offer?

    Sounds very clever Troy , would you mind sharing the name of your consultancy firm in the UK? Do you have any social media profiles?

    Quote Originally Posted by tryad14 View Post
    Require Investment/Project Funding?


    Good Day,


    We are a general consultant firm, in the United Kingdom. We are currently looking for a good and profitable business for our client, we advised our client to invest in your country, knowing the potentials it has to offer for good investment.



    Should this be of interest to you, please do not hesitate to e-mail us for further information.


    Kind regards,

    Troy Adams
    troyadams12@mail.com
    Ken Mendiola
    Resident Growth Hacker at SparkRaise
    -----------------------------------------------
    SparkRaise is where crowdfunding meets social media for people who share creative, entrepreneurial and philanthropic interests

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