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  1. #1
    Join Date
    Mar 2015

    What are the five keys to fundraising ?

    Key #1: Integrate Offline and Online Efforts
    - Itís only been a year since equity crowdfunding became legalóbut itís already changing the fundraising landscape. Weíre moving towards a world where an investment-ready company has the ability to reach several thousand potential backers in a single day.

    Key #2: Follow The Leader
    Investors trust other investors more than they trust entrepreneurs.As such, who else is investing in a startup is one of the more powerful signals you can send. Itís an important way to attract new investors. Itís social proof.

    Key #3: Leverage The Power of Story
    Inexperienced fundraisers often spend all their time trying to convince the rational brain to invest. But there is more to the story.Startups and entrepreneurs who excel at fundraising arenít just the ones with the best traction or the most experienced management teamótheyíre often great storytellers.

    Key #4: Lower Investment Minimum, Raise Funding Conversion
    Something exciting happens when the minimum requirement for investing in a startup falls from where it used to beĖ say $50,000 or $100,000 Ė to where it is today: $5,000.This combination allows startups to lower their minimum investment amount and enables them to take funding from a larger pool of potential investors.

    Key #5: When In Doubt, Execute
    What do investors value above all else? Execution. Set goals, achieve goals, repeat
    a Hidden Content solution.

  2. #2
    Great tips! Thanks for sharing

  3. #3
    Join Date
    Jun 2017
    There are a few rules that the best fundraisers follow. I'll list them below along with 1-2 examples that would fit:

    1. Make Sure Everyone Benefits
    A really successful fundraiser doesn’t just reach the goal amount that you’re trying to raise (though that’s definitely important!) but also engages the entire community. That happens when the fans and local businesses donating to your fundraiser are participants in the fundraiser.
    Ex: Benefit Night at a Local Restaurant
    A great way to do this is to involve local businesses in your fundraiser. Is there is a nice restaurant in town that would be willing to host a benefit night for your team? See if they’ll agree to donate a portion of their sales for a particular night. In this case there’s actually a three way benefit here. You not only get the dollars you’re looking to raise but you also develop a relationship with a local business that you can use in the future. The “customer” gets a good meal and the added bonus that they are supporting a local business
    2. Know Your “Customer”
    In order to get that money to help your team, you also need to know a little about the people who might be donating in order to gear your fundraisers towards different audiences. And, the truth is that you know more than you might realize
    Community Yard or House Work

    If you’re the coach of a football team, then you have at least a dozen young men who are strong and full of energy (unless you run a senior’s league, then maybe this one isn’t the best option for you). Get your guys together and send them out to the community to help with miscellaneous house/yard work. The great thing about this is that it can be either a one-time event where say, Saturday, October 10 your guys will be available to work. Or it could be an ongoing thing. You could choose to let the “customer” set their price or you could have an “hourly rate.” This is also a great way to build ties with the community.

    3. Play to Your Team’s Strengths
    When planning your fundraiser keep in mind the specific abilities and talents that your players have. The yard work idea is a good example of this because it uses your team’s physical strength and ability for the fundraiser. It’s always good to get the actual players involved in raising money for the team and it’s especially helpful when you organize the event around their strengths.

    And again, double down - you’ve got everybody in one place at one time and they’re looking to participate and have fun. Use that opportunity to incorporate other ideas into the night like raffling off prizes, having small “side show” competitions that people need to buy into like a strength contest, or goofy relay race.

    Be creative and talk with your team, think through these principles, and use some of these ideas if they work for you.

    And good luck!

  4. #4
    Senior Member Cristina's Avatar
    Join Date
    Dec 2014
    This post has been moved to the CrowdFunding Project Manager Tips, Advice, Strategies, etc section.

  5. #5
    Junior Member
    Join Date
    Jun 2017
    On what platfrom are most crowdfunding based? i mean technically?

  6. #6
    Join Date
    Jun 2017
    Boca Raton
    You need to have a proper campaign launch. Which means a solid pre-campaign to build awareness, and a kick ass launch day. Your first day makes or breaks your campaign. You absolutely need to market it effectively to your crowd so they are there in Day 1. You need to get that first day traction rolling.

    It appears you already failed with your current campaign. This basically means 1 of 3 things. Either your crowd didn't see it, which is a failure on your part of building awareness and marketing. They saw it, and weren't interested. Which is a failure to create an effective project page. Or you've not actually built up a loyal or interested crowd. And seeing as "crowd" is the first word in "crowdfunding," it would be rather inane to try to get the funds sans the crowd.

  7. #7
    Junior Member
    Join Date
    Jul 2017
    1. The right match between your list and message. Instead of thinking about what it is that you want, think about what your donors need to know, and the kinds of messages they respond to. In other words, put a lot of thought into why your supporters give (and separate your lists into different groups or categories, if necessary) so you can send an appeal that is as personalized as possible.
    2. A strong donation page. Not everyone who follows a link to your online donation page will have already decided to give money. Make sure the page you set up to raise money is persuasive, with images, online security guarantees, a reminder about your tax-free status (if you have one), and a heartfelt thanks for their gift.
    3. Unique and timely appeals. The more active your donors are, the more email requests they are going to receive from other charitable groups. That means you have to make your online fundraising messages stand out. Experiment with headlines, statistics, and personal stories or images that can help you make a powerful point. And, make sure you express the urgency of your appeal if time is an issue.
    4. Consider designating a donation day and plan events to promote it. Online and in-person events work well together because they appeal to different sensibilities. Recently, my church updated our approach to the annual pledge drive. Typically, the fundraiser is drawn out over several months and is a tedious process. This year, the pledge committee designated a specific day as “Pledge Day” and promoted it similar to an election day
    5. Track everything. One serious advantage to online fundraising is the ability to track a campaign’s effectiveness. Remember, data is your friend. If you’re running an email marketing campaign, track important metrics like open rates, click-throughs, and unsubscribe rates. Tools like Google’s URL Builder allow you to create custom parameters that track which campaigns brought more donations.

  8. #8
    Senior Member ktummonds's Avatar
    Join Date
    Oct 2016
    Response to forum: I really enjoyed the pre launch article. I would also recommend making a checklist before creating your Crowdfunding campaign. Here is link to a checklist that many could benefit from: Crowdfunding checklist
    Kyle Tummonds - Customer Advocate
    Hidden Content
    Thrinacia Inc.
    The CrowdFunding Infrastructure. Build, customize and operate CrowdFunding Websites, Widgets and Applications. Integrate with advanced CrowdFunding REST API's.

  9. #9
    Junior Member
    Join Date
    Sep 2017
    U.S, Virgin Islands
    Make sure you have a large social media community to share your fundraiser with.

  10. #10
    Junior Member
    Join Date
    Aug 2017
    Hello there! Thanks for sharing amazing tips to raise funds! This tip will help a lot of people who are thinking to raise funds from their own for helping some community. My cousin got to know about this site few days back and he suggested me to raise funds for them. I would be happy to raise funds for them and this tips will help me a lot to raise funds for the people who are in need.

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