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  1. #1
    Senior Member
    Join Date
    Oct 2016
    Posts
    129

    Want to Buy an IPO from Ashton Kutcher? Small Firms Turn to Star Power for IPOs

    Dozens of companies are trying to list through this shortcut approach, hoping star affiliations will rub off on them.
    Royalty Exchange is the latest example. The Denver firm, which runs a music royalty auction website, last month filed plans to launch an offshoot that will purchase some of the sound-recording royalties generated by rapper Eminemís music. In announcing its subsidiaryís plans to go public, the company repeatedly mentioned Eminemís name in a press release and during the chief executiveís television appearances.
    Source: https://www.wsj.com/articles/want-to...27805?mod=e2tw

  2. #2
    Senior Member
    Join Date
    Dec 2015
    Posts
    164
    .
    Star endorsements can be effective, _as long as you have a solid contract with them_. I'd never deal with a celebrity (again) without my lawyer by my side.

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