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  1. #1

    What makes Crowdfunding projekt successful?

    I'm pretty sure you have interesting opinions.
    As for me, a key to success is not only just being noticed. The main thing is a uniqueness and a way to deserve attention. No less important is to realize that this idea is real and what audience is desirable (in one word to create a buzz factor).
    I know you want to add something.

    *project
    Sorry for my poor attention to detail

  2. #2
    1. Unique product or service
    2. 2 months of prelaunch (minimum)
    3. Drive traffic to a landing page to capture emails.
    4. Build anticipation
    5. Reach out to bloggers and media 3 weeks prior under embargo.
    6. At press stage you can tell if your idea is really that good
    7. Launch
    8. Continue press outreach
    9. Update and solicit comments from backers
    10. Add in stretch goals
    Hana

  3. #3
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    COMMUNITY BEFORE AUDIENCE
    One thing that gets everyone all hot and bothered about crowdfunding is access to thousands of people who are just waiting give money to a worthy cause or project. What are the chances someone (and a significant enough number of someones at that) will stumble across your project amongst thousands, if not millions of other ideas competing for their attention and dollars? Pretty slim.
    POWER OF STORY
    The crux of a successful crowd-funding project lies in the story. A dull story yields poor results and often, failure to reach project goals. A good story, on the other hand can elicit a viral response, increase the reach of your organization and produce better-then-expected results.

  4. #4
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    Through interviewing hundreds of Kickstarter and Indiegogo project creators, we’ve found that successful projects tend to:

    Start planning well in advance - prepare to spend up to several years preparing your product, and several months getting marketing materials ready
    Have a compelling video - this is the first thing potential backers see, so it needs to draw in their attention
    Have organized, appealing rewards - they should be easily digestible and simple to choose from
    Use Facebook ads - hands-down this is the easiest, most cost-effective way to drive people to your project.

  5. #5
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    Quote Originally Posted by Cavender View Post
    Through interviewing hundreds of Kickstarter and Indiegogo project creators, we’ve found that successful projects tend to:

    Start planning well in advance - prepare to spend up to several years preparing your product, and several months getting marketing materials ready
    Have a compelling video - this is the first thing potential backers see, so it needs to draw in their attention
    Have organized, appealing rewards - they should be easily digestible and simple to choose from
    Use Facebook ads - hands-down this is the easiest, most cost-effective way to drive people to your project.
    Hey thats great info. Do you have a website or something to read more about these interviews?

  6. #6
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    Nice, those are some good tips. What do you guys think about buying "backer email lists" people offer?

  7. #7
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    taichinhhanaHN

    Good checklist.

  8. #8
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    Great checklist.

  9. #9
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    Based on what I’ve seen at Wemultiply, there are three common qualities that make a good candidate for a crowdfunding campaign:

    1. Consumer-Facing Companies with Innovative Value Proposition – Investors (especially non accredited) interested in crowdfunding campaigns historically have been more inclined to invest into companies with tangible products or services that they can use and experience themselves. Consumer facing companies with innovative and visionary products/services are well positioned for crowdfunding.

    2. Companies With Large User Bases & Early Adopters – An issuer’s customers and early adopters serve as an organic source of investments in consumer-facing offerings. A large and enthusiastic follower base will be more likely to invest into the deal, drive initial investment momentum, and help the issuer close the round faster.

    3. Companies That Want to Create Buzz – While fundraising is the main objective of a crowdfunding campaign, it is also an opportunity for the issuer to build large-scale publicity, brand awareness, brand equity, and reputation. The ideal offering would be managed and promoted like a significant product or startup launch. When executed correctly and with the right marketing channels, a crowdfunding campaign can effectively become a robust customer acquisition channel for the issuer.

  10. #10
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    It's all in the presentation

    Definitely a good product is needed. A good feature with a good "Bait". But what is also very important is the presentation. We have seen very good products fail because they lack a good presentation. We have also seen mediocre products that does well because their presentation is done right. And really a good video does not always mean it must cost a bomb. We did our video with a Budget of US$700 for Shoot, & Voice Over. Of course we did a lot of it ourselves.

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