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  1. #1
    Senior Member
    Join Date
    Oct 2016
    Posts
    141

    5 Strategies To Beat Your Crowdfunding Goals In A Matter Of Days

    1. Gain the support of an accelerator, investors, or both before launching a campaign.

    2. Customer Development.

    Customer development allowed each campaign to speak directly to the niche of customers they are trying to serve in a high-converting way.

    3. Stretch goals

    Why campaigns are and/or were successful is their strategic use of stretch goals.

    4. Valuable high-priced perks.
    Having highly valuable and high-priced perks can allow a campaign to rake in serious support in a short amount of time.

    5. Developing Community.

  2. #2
    Wow! Thank you for your advice. It is greatly appreciated!

  3. #3
    Junior Member
    Join Date
    Jul 2017
    Posts
    19
    1. Sell your idea in seconds
    We spent a lot of time thinking about the project title and a two-sentence summary, so that at the very least, someone could stumble across our page and understand exactly what problem we were trying to solve. Design your title, summary and page as if you have only seconds to grab the audience’s attention.

    2. Don’t keep your idea a secret pre-launch
    Unless you’re Elon Musk or Richard Branson, it’s a safe bet that none of your friends are going to steal your idea. So don’t worry about keeping your product or business a secret before launch. We got our networks engaged with our project six to eight weeks before launch. In fact, my roommate helped home in our tagline. These friends and family members were then more willing to share our launch -- and that’s what you need to have your campaign take off.

    3. Keep your fundraising goal as low as possible
    In our experience, there are a number of benefits to keeping your fundraising goal as low as possible. Fact is, a 5K goal that hits 110K in funding looks more impressive than a campaign with 100K goal that hits 110K. After reaching our goal on day one, we saw our project featured on Kickstarter's Popular Campaign pages, and while Kickstarter doesn’t share information on how they determine what’s popular, it’s likely that reaching our goal so quickly had a positive effect on that placement.


    4. Assume your production timeline will be delayed
    A key takeaway from our campaign is to stay conservative with your slated product timeline. We estimated the delivery for our first product, athletic shorts, three months after our campaign ended, which happened to be December. Once the campaign took off, we ran into some production delays. Folks would've been fine if we told them delivery was in January or February, but a December promise meant some were planning to use the shorts as holiday gifts. That was a mistake on our part. Give yourself a cushion up front. It shouldn’t effect your fundraising efforts.

    5. Plan ahead for a mid-campaign stretch goal
    One way to get some mid-campaign momentum is to present a stretch goal (or a goal introduced mid-campaign that unlocks a new reward once met). It’s an opportunity to get back in the mind of your backers and to increase the likelihood that they’ll share your project.

    6. Sell the 'why,' not just the 'what'
    Why you’ve decided to create this product is a chance to tell a personal story and connect with the Kickstarter community. People are buying your product, but they’re also buying your story. Make sure you're solving a problem -- and make sure it’s genuine and personal. The crowdfunding community likes to know why you've decided to drop what you’re doing and put everything on the line to bring something new to the world. It’s a big part of what makes this platform so unique.

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