Defining a good idea is hard – and I speak for myself when I say this. To understand which ideas deserve to see the light of day we need consideration, work and an XL dose of good luck. If there was a magic formula that we could use to understand if a product or service would succeed we wouldn’t have all the pearls someone gathered at the Museum of Failure (, coming from well-known brands. In a way, they’re comforting examples

So, on what methods can we rely to validate the quality of an idea? On my research I found an answer: there’s no secret recipe. Nevertheless, I leave you some of the ways I’ve been putting to the test and that have helped me at this stage: see more here

I am launching my kickstarter campaign next week. Check more here