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  1. #1
    Senior Member
    Join Date
    Jul 2012
    Posts
    359

    (Seedrs) Silver Curve

    Silver Curve


    Digital signage using a mobile phone chip rather than a PC, with a dramatic reduction in costs.
    INVESTMENT SOUGHT:£200,000
    https://www.seedrs.com/startups/silver-curve

    PRODUCT(S) AND/OR SERVICE(S)
    Digital signage is becoming ubiquitous technology. You see signage screens everywhere - in major retailers, on advertising hoardings, providing information in airports and in offices. Behind each screen there is usually a Windows-based PC running commercial signage software to generate the content that the consumer sees.

    Our team has been in digital signage software development for over 15 years. We have developed a novel graphics engine called Aperture that enables the top-end signage software packages to run on a very small and low-cost Raspberry Pi-based computer (effectively a mobile phone chip) with the same or better quality of performance as a PC.

    This saves significantly on unit and energy cost. In total, we estimate the whole-life saving per screen could be as much as £700. For a retail store deployment of 2,000 screens, that means the whole-life saving could be as much as £1.4m.

    INTENDED IMPACT
    By choosing Aperture we think a customer could enjoy a whole-life saving of as much as £700 per screen. A major UK retailer is currently installing a large number of screens across their store portfolio and has already expressed interest in the Aperture solution for future use.

    An Aperture powered computer built around the tiny Raspberry Pi board would enable an end user to run the highest quality signage systems at a significantly lower cost than running them on a PC, but with the same or better quality of visual output. We think this is likely to accelerate the transition from paper to digital solutions and may also stimulate a new generation of applications for digital information at low cost. As well as having a lower capital cost, an Aperture powered system will use only 3 watts of power, compared with typically 70 watts for a standard PC based signage player.

    This should provide significant savings in energy cost over the life of a signage system.

    The Aperture system enables the signage player to be much smaller than a PC solution and it does not require ventilation. Several leading screen manufacturers are thought to be interested in incorporating an Aperture powered Raspberry Pi device within the design of their next generation of screens, thus eliminating the need for a separate player unit. Such combined screens could significantly reduce the physical footprint for a digital information system as well as reducing the cost of installation.

    Taken on a worldwide scale the demand for Aperture powered devices could well be very substantial. We have existing relationships with distribution partners with global customer relationships.

    SUBSTANTIAL ACCOMPLISHMENTS TO DATE
    We have completed development of Aperture and demonstrated it at trade shows to considerable acclaim. We view it as a significant step forward in signage technology. We have attracted the backing of a seasoned and successful Private Equity investor and chairman with deep experience of the AV industry, Sandy MacPherson, who will chair Silver Curve through its next phase of growth.

    Negotiations for the supply of Aperture powered solutions are now taking place with a number of resellers and end users. These include a major high street retail chain where Silver Curve already provides digital signage consultancy and systems integration support, as well as a worldwide street furniture project that we believe could deliver many thousands of licence sales. An Italian reseller has several clients wishing to purchase solutions powered by Aperture and has agreed to part fund integration work, which is nearing completion.

    MONETISATION STRATEGY
    Silver Curve will sell Aperture primarily on a licence-based B2B2C model. We aim to sell licences through a range of original equipment manufacturers (OEMs) who will in turn sell Aperture powered signage systems to resellers or end users. This is similar to the business model used by Microsoft in selling Windows pre-installed on PCs.

    There will initially be 2 main versions of Aperture;

    • a “lite” version that will enable a user to display a simple loop of images or video, and

    • a full version adding in dynamic text and animation features. Other variants would be developed to suit particular market requirements.

    The licence price is planned to vary according to quantity, at a similar order of magnitude to a Windows licence. We have already tested this price point in the market with no concerns.

    Silver Curve is already established as a leading software integration, consultancy and product development business focused on the digital signage industry. The company was formed by Bryan Crotaz, one of the leading experts in digital signage software development and implementation. Bryan has spent the last 15 years building digital signage software and helping customers create projects with it. These include Heathrow T5, St Pancras International, scoreboards at Lord's, UK O2 retail stores and many others. Bryan and Barry Crotaz founded Inspiration Matters in 2002 and sold it to US-based AMX in 2007. Bryan worked as AMX's UK R&D Director until 2010.

    These projects have given Bryan substantial credibility and a valuable network of contacts both within the signage industry and among potential end users.

    The company expects to be able to leverage this credibility and network of client contacts in order to influence the rapid growth of sales of Aperture powered devices on a worldwide scale.

    USE OF PROCEEDS
    The majority of the funds will be utilised on software integration work relating to specific customer orders, and as such will fund software engineer salaries and other costs.

    Sales of Aperture powered devices are expected to commence within the next 2 months. These are planned to be based on the Open Splash open source signage software system, used widely in the market. However, in order to generate volume sales it will be necessary to integrate with the other leading signage software brands. This will involve the creation of drivers for each system, which will take between a few weeks and a few months each depending on complexity.

    We also plan to recruit a dedicated and experienced business development director, who will expand our international network of OEM partners and will evangelise the benefits of Aperture to resellers and end users.

    The directors have raised funds to date from personal loans and remortgaging their primary residences. These funds have then been made available to the company as directors loans. The company pays the service cost of the loans each month but does not repay the capital. The Seedrs funding will not be used to pay back the loan principal.

    Bryan Crotaz, the CEO, is the only director currently taking a salary of £40,000 per year. £20,000 of the funds raised on Seedrs will go towards his 2013 salary. We plan on paying the two non-exec directors salaries of £6,000 each per year, in addition to an increase to Bryan's salary, once the company becomes profitable, but not before. None of the funds raised on Seedrs will be used for this.

  2. #2
    Over halfway there, well done to the business owners.

  3. #3
    Junior Member
    Join Date
    Aug 2013
    Posts
    2
    Hi,

    Many thanks for mentioning the Silver Curve project here - much appreciated. I'm working with the team on pulling together the investment - it's an exciting time for the business with a lot of interest from potential customers who are excited by the significant opportunity offered by this new technology. Just this week we were approached by one of the UK's largest retailers to find out more. Feel free to ask any questions you have here or on the Seedrs site.

    Gary.

  4. #4
    Junior Member
    Join Date
    Aug 2013
    Posts
    2
    £200k investment round now completed - thanks to all who invested. This is now the largest completed investment round on the Seedrs platform.

    Gary.

  5. #5
    Congratulations Gary, you must feel a nice sense of accomplishment on your successful funding.

  6. #6
    Junior Member
    Join Date
    Jul 2014
    Posts
    2
    We are direct provider of fresh cut bank instrument for lease/sale, such as BG,SBLC, MTN, Bank Bonds,specifically for lease with no upfront payment, at leasing price of 6+2 of face value, Issuance by HSBC London/Hong Kong or any other AA rated Bank in Europe, Middle East or USA.Leased Instruments can be obtained at minimal expense to the borrower compared to other banking options.

    Our BG/SBLC Financing can help you get your project funded, loan financing, please let me know if you are interested in any of our services, by providing you with yearly renewable leased bank instruments. We work directly with issuing bank lease providers, this Instrument can be monetized on your behalf for 100% funding.

    The Leased Instruments includes: BG’s, Insurance Guarantees, MTN, (SBLC) Standby Letters of Credit and Third Party Guarantees such as a standby forward commitment to purchase or a standby loan. If you are a potential Investor or Principle looking to raise capital, we will be happy to answer any questions that you have about this opportunity and to provide you with all the details regarding this services.

    Yours Sincerely,

    Marcus Julian Dodd

    FINANCE & LAW CONSULTING LIMITED

    Company Reg No: 07447215

    MarcusDodd@consultant.com

    Tel: +44-7937667444

    Fax: +44-7040-902-793

  7. #7
    Junior Member
    Join Date
    Jul 2014
    Posts
    2

    Fresh cut bank instrument for lease/sale, such as BG,SBLC, MTN, Bank Bonds

    We are direct provider of fresh cut bank instrument for lease/sale, such as BG,SBLC, MTN, Bank Bonds,specifically for lease with no upfront payment, at leasing price of 6+2 of face value, Issuance by HSBC London/Hong Kong or any other AA rated Bank in Europe, Middle East or USA.Leased Instruments can be obtained at minimal expense to the borrower compared to other banking options.

    Our BG/SBLC Financing can help you get your project funded, loan financing, please let me know if you are interested in any of our services, by providing you with yearly renewable leased bank instruments. We work directly with issuing bank lease providers, this Instrument can be monetized on your behalf for 100% funding.

    The Leased Instruments includes: BG’s, Insurance Guarantees, MTN, (SBLC) Standby Letters of Credit and Third Party Guarantees such as a standby forward commitment to purchase or a standby loan. If you are a potential Investor or Principle looking to raise capital, we will be happy to answer any questions that you have about this opportunity and to provide you with all the details regarding this services.

    Yours Sincerely,

    Marcus Julian Dodd

    FINANCE & LAW CONSULTING LIMITED

    Company Reg No: 07447215

    MarcusDodd@consultant.com

    Tel: +44-7937667444

    Fax: +44-7040-902-793

  8. #8
    Junior Member
    Join Date
    Sep 2014
    Posts
    10
    Congradulations!

  9. #9
    Senior Member
    Join Date
    Dec 2014
    Posts
    118
    That's great. There are few people who actually meet their goal. Congrats

  10. #10
    Congradulations!

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